Amazon is an internationally vast marketplace. Amazon itself sells products with wide range of categories; also third-party retailers, who typically specialize in
one or more categories. There are two types of sellers on Amazon, Amazon
itself, and third-party sellers. As, there is no limit to the number of sellers
who can use Amazon platform can be multiple sellers on Amazon which result in
frequent sell of the same item (such sellers are known as resellers).
Do you know that 83% of all Amazon sales happen through the Buy Box? Consequently, if you’re not in the Buy Box, your chances of making a sale are pretty less.
Amazon Buy Box eligibility is defined as “Professional Sellers” who have met Amazon’s performance-based requirements.
Variables that makes you Buy Box Eligible
• Professional Account: Only Sellers who have purchased a Professional Account (Pro-Merchant Account) are eligible. Sellers who have an individual account (Basic Account) are not eligible.
• New Items: Your items mandatorily have to be new, if you are selling used items than you will have a different Buy Box as “Buy Used Box.”
• Inventory: You need to have inventory of your listed items, if you do not have inventory the Buy Box will simply be given to another seller.
• Key Metric: Even when there are many variables that influence you getting a Buy Box, there are 4 key metrics that will favor to be fit in Amazon’s algorithms.
• Using FBA (Fulfillment By Amazon) – Using the fulfillment by Amazon option will prove to be an essential choice to get the Buy Box.
• Seller Fulfilled Prime – Seller Fulfilled Prime is the Prime program that allows you to deliver directly to domestic Prime customers from your own warehouse.
• Landed Price – This price is the total price of a product including shipping.
• Shipping Time – The most important metric looked by the Buy Box Algorithms is the shipping time in which the seller promises to ship the product to its customer. For time critical categories such as bir