Salesforce Introduces Marketing GPT and Commerce GPT: Revolutionizing End-to-End Personalization

With the introduction of Marketing GPT, marketers now have access to a range of powerful capabilities. They can effortlessly build audience segments, create personalized content at scale, and automate the creation of customer journeys.

For instance, using a natural language prompt, marketers can interact with Salesforce Data Cloud to generate new audience segments for targeted campaigns. This functionality eliminates the need for coding knowledge, making the process more intuitive and accessible.