The Role of AI in Digital Marketing: Things You Need to Know

These days it is next to impossible for businesses to survive let alone grow in the fast-paced digital environment. Digital marketing has become a must for all businesses across the world. Along with that we have seen the rise of artificial intelligence (AI) in recent years. This has led to unimaginable development in a ton of industries. The potential and capability of AI are vast, meaning fields like digital marketing can easily utilize it. AI-powered digital marketing can help businesses make smart and profitable decisions.