The "Inbox" is Dead (At Least in Tamil Nadu)
Chennai businesses are rethinking marketing automation as email engagement drops to nearly 15%. From SaaS firms on OMR to retail brands in T. Nagar, companies are moving conversations to WhatsApp, where open rates touch 98%. This shift isn’t about trends—it’s about trust, speed, and cultural relevance. This article explains why WhatsApp automation works better in Tamil Nadu, how local brands use it to capture leads, and how businesses can adopt it without disrupting operations.